Issue #001 — January 2026

12 markets.
3 GO decisions.
Zero noise.

A 20-page decision brief for e-commerce operators. Know exactly what to launch — and what to skip.

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What's inside

GO / WAIT / KILL

Clear verdict for each market

Unit Economics

Margins, CAC, failure triggers

Entry Signals

When to move, when to wait

This month's GO decisions:
Eco Water Bottles68% margin
AI Writing Tools94% margin
Pet Anxiety Relief71% margin

240+ operators saved $1.2M+ in bad bets

Make better bets.

One-time purchase. No fluff. Just decisions.

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